Funai Electric Co., a consumer electronics manufacturer, and ActiveVideo Networks have announced an agreement in principle that will allow Funai to bring interactive TV solutions based entirely in the network cloud to connected TVs.

Funai Electric manufactures Philips, Emerson, Magnavox and Sylvania brand televisions and Blu-ray players. Funai and ActiveVideo anticipate that an announcement regarding availability of CloudTV-enabled products will be issued in the near future.?

Under the agreement, Funai will integrate ActiveVideo’s CloudTV platform into selected TV and Blu-ray player makes and models, enabling viewers to enter a revolutionary environment in which Web-based video, rich graphics and compelling applications are streamed, not downloaded, from servers in the network to Funai-made connected devices.

CloudTV leverages content stored and processed in the network cloud to significantly expand the reach and availability of rich, Web-based user experiences. Content is delivered as a single, adaptable MPEG stream to the CE device, which passes keyclicks from standard remote controls through the CE device to the cloud.

The CloudTV architecture offers a variety of benefits for the CE and developer communities, including the elimination of the need for more expensive processing and storage capabilities in the CE device; a “One Platform” approach in which a limitless array of content and applications can be written once and delivered to any device; and the minimization of software bugs by streaming, rather than downloading, content to the TV.

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