Comcast Spotlight’s interactive television (iTV) advertising platform has now delivered more than 1,000 interactive ad campaigns. Currently available to approximately 15 million households in 50 markets, Comcast Spotlight’s iTV ad products enhance spot advertisements with interactive overlays, providing advertisers with the reach of TV advertising together with precise metrics.

Comcast Spotlight’s iTV products are:

  • Request for information (RFI): adds an overlay allowing viewers to opt in to special offers, like a coupon or product sample.
  • Remind-record: provides an overlay that sets an on-screen reminder or sets a DVR recording for an upcoming show, or both.
  • Video on demand (VOD) telescoping: advertisers can link viewers directly to an on-demand program, allowing viewers to watch the video at the time or “bookmark” it for later viewing.

“Innovative advertisers are clearly interested in ROI metrics, and are increasingly looking to iTV-enabled advertising as a way to quantify the impact of their messages,” said Hank Oster, corporate senior vice president and general manager, Comcast Spotlight, in a statement.

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