Comcast Spotlight’s interactive television (iTV) advertising platform has now delivered more than 1,000 interactive ad campaigns. Currently available to approximately 15 million households in 50 markets, Comcast Spotlight’s iTV ad products enhance spot advertisements with interactive overlays, providing advertisers with the reach of TV advertising together with precise metrics.

Comcast Spotlight’s iTV products are:

  • Request for information (RFI): adds an overlay allowing viewers to opt in to special offers, like a coupon or product sample.
  • Remind-record: provides an overlay that sets an on-screen reminder or sets a DVR recording for an upcoming show, or both.
  • Video on demand (VOD) telescoping: advertisers can link viewers directly to an on-demand program, allowing viewers to watch the video at the time or “bookmark” it for later viewing.

“Innovative advertisers are clearly interested in ROI metrics, and are increasingly looking to iTV-enabled advertising as a way to quantify the impact of their messages,” said Hank Oster, corporate senior vice president and general manager, Comcast Spotlight, in a statement.

The Daily

Subscribe
Friday–May 9

The Name’s ESPN, Just ESPN

Forget ESPN Flagship, ESPN All Access or ESPN DTC. The name for ESPN’s forthcoming direct-to-consumer offering of its flagship channel is expected to just be called “ESPN.” Sources told CNBC that execs

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.