Coincident, a developer of automated content recognition (ACR) technology and solutions, says Audible Magic Corporation’s SmartID and SmartSync ACR solutions will be integrated with ScreenSync TV, Coincident’s two-screen technology that offers synchronized control between a tablet and a television.

Audible Magic markets digital fingerprinting for recognizing content in all forms across radio and TV broadcasts, Internet streams, cable and satellite transmissions, stored digital files; and on such consumer devices as smart TVs, set-top boxes, smartphones, tablets and other appliances. Its 200+ customers include TVPlus, Miso, yap.TV, Accedo, Cinram, Facebook, NBC Universal, SoundCloud, Viacom, Disney, MySpace, Sony, Metacafe, Fox, Brightcove and Universal Music.

The move – which leverages Audible Magic’s patented technology to identify and synchronize television content and advertising, including live TV programming – adds a new control mechanism for deploying ScreenSync TV via broadcast or over-the-top services and provides supplemental control mechanism for service-provider deployments, the company says.

Coincident’s customers – MSOs, broadcasters, production companies and advertisers – can use ScreenSync TV to build interactive and coordinated two-screen viewing experiences, to generate revenues by delivering more engaging advertisements, to enable contextual commerce and to integrate new social elements, it adds. ??Earlier this week at the Cable Show, Coincident demonstrated its two-screen connectivity capabilities in the Cisco booth with a basketball viewing companion app built around the NBA all-star game.

“The two-screen app offers viewers real-time, live game statistics, player updates and the ability for viewers to control their own instant replays on the big screen using a tablet as the controller,” company literature says.?

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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