Amsterdam and Paris-based startup Cleeng has partnered with Brightcove to provide an in-video monetization solution specially designed for enterprises. In-video monetization enables publishers to collect payment for watching all or part of a video.

Cleeng is a patented technical solution for one-click content monetization. Available as a CMS plug-in, it enables content creators to earn micropayments for their content. It works on all Web-enabled devices.

Joint Brightcove and Cleeng customers now can set monetization conditions for video content directly from within the Brightcove platform. Cleeng lets publishers monetize some of their video content while leaving the rest of it freely accessible. Publishers have the freedom to define the price and section of the video that is available for viewing directly within the Brightcove platform, then the protected video section is blurred once published. People pay with one-click, and the video is instantly available.

“We’ve very excited to be a member of the Brightcove Alliance partner ecosystem and to enable customers to take advantage of the most advanced in-video monetization for their online content strategy ” said Gilles Domartini, CEO at Cleeng, in a statement.

Features of Cleeng include:

  • A single user account for all the purchased content;
  • Content is accessible on all devices at all time;
  • A smart social sharing commission system, giving users incentives to share and buy content as well;
  • For publishers, a flexible way to generate extra revenue without alienating the audience with a paywall or resorting to online advertising.

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