The Interactive Advertising Bureau launched the IAB Technical Laboratories, a research and development consortium aimed at cutting costs related to the digital advertising and marketing supply chain. The Lab will develop technical standards, create a code library to assist in rapid, cost-effective implementation of IAB standards and establish a test platform for companies to evaluate the compatibility of their technology with IAB standards. The group also seeks to provide industry certification for tech vendors, streamline processes through the reduction of compatibility issues and drive industry standards in video, mobile, “The Internet of Things” and other emerging areas. The Lab will be managed by an independent Board of Directors and executive committee. Companies that are already IAB general members will automatically become members of the Lab.