Ad management software provider Broadway Systems teamed with programmatic planning and buying service Placemedia to beef up their ad management offerings. The partnership aims to allow networks to manage all programmatic advertising orders and details from Placemedia through the Broadway Systems platform. Broadway will make its ad management platforms, including the advanced Deal Change Cockpit and the Optimized Spot Placement, available to networks using the Placemedia integration.

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Tuesday–August 11

Grain, T-Mobile Spectrum Deal Closes

T-Mobile said Tuesday it has completed its previously announced transfer of 800 MHz of spectrum to Grain Management for $2.9 billion in cash and all of Grain’s 600 MHz spectrum licenses.

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