Nielsen has completed its On-Demand Commercial Ratings (ODCR) with Comcast, prompting BlackArrow to launch a turnkey, scalable service for automating the workflows and operations required to implement Nielsen’s ODCR. Working within the current linear television landscape, ODCR aims to enable content owners, distributors and advertisers to better leverage advertising opportunities inherent in time-shifted content. It’s expected to allow for current commercial loads to be inserted into older episodes of the same VOD program.

The Daily

Subscribe

Rosenworcel Named Acting FCC Chair

As expected, President Biden named Democratic commissioner Jessica Rosenworcel as acting chairwoman of the FCC.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up