Nielsen has completed its On-Demand Commercial Ratings (ODCR) with Comcast, prompting BlackArrow to launch a turnkey, scalable service for automating the workflows and operations required to implement Nielsen’s ODCR. Working within the current linear television landscape, ODCR aims to enable content owners, distributors and advertisers to better leverage advertising opportunities inherent in time-shifted content. It’s expected to allow for current commercial loads to be inserted into older episodes of the same VOD program.

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Friday–November 7

3Q Was Rough for Cable—What Happened?

The concept of cable companies struggling to spark consistent subscriber growth in the new age of media isn’t new. Nor is it surprising that an ultra-competitive environment has made it difficult to sustain momentum. But when the sub losses stack for companies and the industry at large, there’s an underlying sense of skepticism from analysts eagerly listening to earnings calls.

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