BlackArrow Tackles ODCR
By| May 6, 2014
Nielsen has completed its On-Demand Commercial Ratings (ODCR) with Comcast, prompting BlackArrow to launch a turnkey, scalable service for automating the workflows and operations required to implement Nielsen’s ODCR. Working within the current linear television landscape, ODCR aims to enable content owners, distributors and advertisers to better leverage advertising opportunities inherent in time-shifted content. It’s expected to allow for current commercial loads to be inserted into older episodes of the same VOD program.