Virgin Media became ad tech firm BlackArrow ’s 1st EU cable operator customer. The move came after BlackArrow launched its EU office in London a few months ago. Under the deal, Virgin Media will use BlackArrow’s multi-screen and cross-platform advertising technology to enhance its VOD platform and its TVE platform Virgin TV Anywhere. The deal is expected to allow the op to better target ad campaigns across its TV service and reach 5.3mln TV screens across UK.

The Daily


Common Sense Asks for Dollars

Nonprofit Common Sense Media has started charging parents to access more than three media reviews a month. To view more than three reviews in a 30-day period, visitors are asked to make a “donation” of $3

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up