BlackArrow will showcase enhancements to its Advanced Advertising System that enable centralized, multiplatform advertising management across tablet, smartphone and TV environments at The Cable Show in Chicago.

The company also will demonstrate the latest version of its dynamic ad solution for video-on-demand (VOD), announced last week.??

The BlackArrow Multiplatform Advanced Advertising Showcase will feature new support for iOS- and Android-based tablets and smartphones. The exhibit will highlight BlackArrow’s suite of placement and ad management controls that provide customers with an integrated workflow for core elements of advanced advertising across multiple platforms, including consistent addressability; integrated inventory allocation and ad packaging; and unified ad management and reporting.

BlackArrow also will highlight new features of its Advanced Advertising System in the context of a live VOD market scenario, demonstrating dynamic ad insertion with broadcast-window-based ad packaging, as well as integrated “single pitch” workflows that enable programmers to use the same content assets for both static and dynamic VOD advertising.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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