itaas and BIAP have announced today an agreement intended to broaden development opportunities for enhanced television (ETV) applications by adding BIAP’s EBIF platform and its associated development tools to itaas’ istart developer program. The program, based on the currently deployed BIAP EBIF platform, is designed to enable the deployment of interactive and ETV applications on Cisco’s digital set-top boxes. With additional deployments of BIAP’s EBIF platform across both legacy and next generation Cisco set-top boxes, application developers will be able to reach millions of Cisco STBs in subscriber homes.

In other itaas news, the company has unveiled the slate of tru2way and EBIF applications that it will demonstrate with the company’s content provider, cable operator, and technology vendor partners at NCTA’s The Cable Show, April 1-3, Washington, DC. Highlighted applications will include social networking, request for information (RFI) applications, click-to-subscribe content, Yellow Pages on TV, Internet photos on TV, t-commerce, Web video on TV, caller ID, conference call control on TV, interactive games, and others.

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It’s Basic

Commentary by Steve EffrosIt was originally called “basic cable” because that’s what it was: the “basic” channels any cable system had to provide to customers. Remember, back then “cable” was

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