Auditude announced a partnership with Comcast Interactive Media (CIM) to manage and serve CIM’s video advertising across its websites, including Fancast, Fancast XFINITY TV and Comcast.net.

The first implementation, which is now live, includes Fancast and Fancast XFINITY TV, with Comcast.net to follow. Auditude’s platform serves as the foundation to manage and integrate video advertising between CIM sites and its content partners.

Director of CIM Advertising Technology & Development David Kappenstein praised Auditude for its video management capabilities and support for complex business rules.

“Auditude’s platform helps us manage multi-party sales rights to drive the highest performing ads, while maintaining the high-quality consumer experiences we want on our sites,” Kappenstein said in a statement. “We are excited to scale and expand the advertising options currently available.”

Auditude said its “content aware” platform enables CIM to reduce the time and effort required to manage business and partner requirements, ad products, targeting, delivery and reporting on video content improving the economics of online video

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.