Auditude announced a partnership with Comcast Interactive Media (CIM) to manage and serve CIM’s video advertising across its websites, including Fancast, Fancast XFINITY TV and Comcast.net.

The first implementation, which is now live, includes Fancast and Fancast XFINITY TV, with Comcast.net to follow. Auditude’s platform serves as the foundation to manage and integrate video advertising between CIM sites and its content partners.

Director of CIM Advertising Technology & Development David Kappenstein praised Auditude for its video management capabilities and support for complex business rules.

“Auditude’s platform helps us manage multi-party sales rights to drive the highest performing ads, while maintaining the high-quality consumer experiences we want on our sites,” Kappenstein said in a statement. “We are excited to scale and expand the advertising options currently available.”

Auditude said its “content aware” platform enables CIM to reduce the time and effort required to manage business and partner requirements, ad products, targeting, delivery and reporting on video content improving the economics of online video

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