Following its 2015 kickoff at CES last week, AT&T hosted a live, on-site demonstration of its LTE Broadcast technology during the college football national championship game at AT&T Stadium on Mon. The technology seeks to enable the delivery of video content directly to all users with compatible devices within a designated time-frame and area. It works by allocating a portion of wireless capacity to host specific content streams that devices can access simultaneously. And by delivering the same content stream to multiple users rather than delivering each user their own individual content stream, service providers can optimize network resources, AT&T said.

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