Look out, New York. Another OTT service is coming. According to NimbleTV, its “game-changing” new subscription-based TV platform enables subscribers to access their entire TV content anywhere in the world on any device.

Individuals can sign up for private beta starting today, says CEO Anand Subramanian. Beta users will have access to a TV subscription package with more than two dozen channels; more will be added as the test progresses. The NimbleTV price will include the provider subscription at cost plus a small fee for such services as subscription set-up and management, the advanced functionality of portability, and DVR capabilities. The company will announce exact pricing when it launches the product to the public sometime during the next few months.

Here’s how it works: NimbleTV sets customers up with their own subscription agreements with TV providers NimbleTV supports. Customers make payments directly to their providers with NimbleTV acting as a payment service. In addition to local coverage, NimbleTV includes all cable channels, depending on which package a customer selects.

The service has more than 10,000 hours of digital recording. There is no box to buy or equipment to set up. NimbleTV also says it has built-in social features that enable customers to follow and record what their friends like to watch on TV.

Customers access their subscription TV service using NimbleTV’s cloud-based software, and they get “nearly unlimited recording capability and social tools to help guide what to watch,” the company says. The service is a global platform beginning with TV offerings from the United States and India, with plans to roll out to other countries.

"NimbleTV is based on the simplest idea: customers should be able to access the TV they pay for wherever they happen to be," Subramanian adds. "Today, the groundbreaking technology behind our service makes ‘TV everywhere’ a reality – with more options, high-quality viewing on any device, watchable from anywhere. Our model is predicated on the belief that providers and content producers should be paid. NimbleTV is a solution that’s both consumer-friendly and industry-friendly."

(Editor’s note: Last month, we reported on Aereo TV, a New York City-based members-only subscription service that, since then, has been under legal scrutiny. For more information, click here.)

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