American Airlines will begin testing the new inflight streaming video product from Aircell, which will allow customers to wirelessly stream content such as movies and TV shows from an inflight library to their personal Wi-Fi-enabled devices during flight.

American, partnering with Aircell, is currently testing the new inflght video system on two Boeing 767-200 aircraft in transcontinental service, and plans to begin customer testing early this summer. The airline’s goal is to roll out this product on Wi-Fi-enabled aircraft starting this fall pending FAA certifications. (For more, see Today’s Flights Offer No Respite From Work).

In addition, American will work with Aircell to further enhance onboard connectivity by expanding inflight Wi-Fi to its narrow body fleet, including additional MD80 and domestic Boeing 757-200 aircraft, successfully completing its Wi-Fi offering on all of its domestic aircraft dedicated to flying within the continental United States.

The Wi-Fi expansion will include 93 of American’s domestic 757s used for routes within the continental United States, and up to 50 additional MD80 aircraft. Installation will begin this summer and continue through 2012. In addition, American continues to install Wi-Fi service on its entire fleet of 737-800 aircraft.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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