Rovi scored a deal with A+E Nets to enable data-driven audience selling through its ad optimizer platform. The service aims to help the net more effectively use its inventory and better monetize its linear channels. The ad optimizer is expected to process viewing data from set-tops, panel sources like Nielsen and Rentrak, as well as from various 3rd party consumer data sources. The anonymized insights are used to more accurately forecast and provide deeper insights into audience profiles. In addition, media services agency Horizon Media plans to purchase data-driven inventory from A+E Nets. With Rovi’s ad optimizer, Horizon Media expects to use the same audience based media planning capabilities from a buyer’s perspective.

The Daily


Women Leaders Offer Advice for Labor Force Re-entry

Our unscientific poll of the 150 or so attendees at Cablefax’s Most Powerful Women event Tuesday had 55% of the audience reporting that they knew of at least one woman who left the workforce due to COVID-19.

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