Rovi scored a deal with A+E Nets to enable data-driven audience selling through its ad optimizer platform. The service aims to help the net more effectively use its inventory and better monetize its linear channels. The ad optimizer is expected to process viewing data from set-tops, panel sources like Nielsen and Rentrak, as well as from various 3rd party consumer data sources. The anonymized insights are used to more accurately forecast and provide deeper insights into audience profiles. In addition, media services agency Horizon Media plans to purchase data-driven inventory from A+E Nets. With Rovi’s ad optimizer, Horizon Media expects to use the same audience based media planning capabilities from a buyer’s perspective.

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