Adobe Systems’ Pass service validates that customers are entitled to view online content based on their pay-TV subscription package. Adobe Pass is seeing adoption with programmers and content portals including Fox Networks, Turner Broadcasting (including the CNN app for iPad), Hulu, MTV Networks, Scripps Networks Interactive and AMC Networks.

Adobe Pass is now offered as a TV Everywhere implementation option to content providers serving approximately 90 percent of the U.S. pay-TV market via Comcast, DirecTV, Dish, Time Warner Cable, Cox Communications, Verizon, Cablevision, Charter and Suddenlink.

In addition to enabling authentication on both Mac and Windows platforms, Adobe Pass also provides authentication solutions for mobile devices.

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Xandr Launches Monetize TV

AT&T advertising division Xandr has launched self-serve advertising platform Monetize TV. The tool will offer TV sellers with monetization tools and demand enablement at launch while buyers will be able to

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