The Digital Marketing Group arm of Diversified Global Graphics Group (DG3), a N.J.-based marketing and visual communications company, has added a full-service Near Field Communication (NFC) offering that includes procurement, encoding and testing of NFC chips, as well as integration into campaign collateral.?

NFC is a type of Radio Frequency Identification (RFID) chip that can be embedded in two-dimensional campaign materials like posters, magazines, cards, and signage as well as in such three-dimensional items as wristbands, tokens and key fobs. Similar to QR codes, NFC chips contain Web destinations and other data. When the subscriber lightly touches a NFC-enabled smartphone to an item with an NFC tag, it instantly uploads the information embedded in the tag to the mobile device. ??

"As an embedded digital advertising tool, NFC allows marketers to target, engage and enable transactions with customers simply and securely," explains Joe Lindfeldt, executive vice president/Strategic Development. "We are committed to delivering high quality consumer experiences for our clients who need to reach a mobile audience–and NFC is the next chapter."??

NFC advantages at a glance:
>> Interactions require no more than a simple touch.
>> The underlying layers of NFC technology follow universally implemented ISO, ECMA and ETSI standards.
>> Fast and simple setup of such wireless technologies as Bluetooth or Wi-Fi.
>> Transmissions are short range (from a touch to a few centimeters).?
>> Works with existing contactless card technologies.?>> Built-in capabilities to support secure applications.?

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