The latest in:
Eye On Advertising
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Premium Content
12/20/2013
Advertising
The National Advertising Division has recommended Charter revise or discontinue some superior performance and pricing claims in advertising. Having said that, NAD found that the MSO offered "a reasonable
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Premium Content
11/29/2012
Advertising
CNN Ad Sales signed first-time sponsors BP , Geico and ServPro to its "CNN Heroes: An All Star Tribute" telecast (Dec 2, 9pm ET). Returning sponsors
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Premium Content
11/12/2012
Advertising Outlook: Lots of Messages, Pick Your Source
Last week, Pivotal Research reduced its advertising forecast to -1.4% for 4Q from 0.9% growth and down 0.5% vs growth of 1.2% in 3Q (excluding political), citing the fiscal cliff, industry commentary and
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Premium Content
09/25/2012
Advertising
FEARnet is now selling dynamic ad insertion for its free VOD content via Canoe software and services. Sony Pictures TV , which reps FEARnet's ad sales efforts, began inserting commercial DAI
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Premium Content
09/05/2012
Advertising
TiVo Research and Analytics signed a software licensing agreement with Scripps Networks Interactive , allowing the net to build a case for the level of auto ads it
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Premium Content
08/29/2012
TVE
Midcontinent has launched ESPN live streaming app WatchESPN and WatchESPN.com to its customers. The app has