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05/26/2009
Bid4Spots Slates Reverse Ad Auctions
Innovative advertising solutions don’t have to be about high technology and whiz bang interactivity. Beginning June 11, Bid4Spots will host online reverse auctions for cable TV ad space, promising a relatively low-tech, low-commitment way to fill remnant time. (For the initial announcement, click here.) The advertisers are the buyers. They establish criteria, including demographics and […]
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Premium Content
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05/21/2009
Comparing Cable in Europe, North America
Comparing and contrasting cable in Europe and North America suggests that cable’s world is getting smaller. A quick look at the program for next week’s ANGA show in Cologne, Germany, turns up nothing startling, and that’s the point. Items of interest to the European cable community – triple play, HDTV, IPTV, VOD, next generation networks, […]
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05/20/2009
Hybrid Set-Tops Booming Abroad
Like hybrid cars, hybrid set-tops aren’t ubiquitous yet, but you can expect to see more of them in the coming years, particularly in Europe. According to the IMS Research study "The World Market for Hybrid Set-Top Boxes," shipments of hybrid set-tops are forecast at 82 million worldwide for 2014. The hybrids typically offer dual reception […]
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05/19/2009
Broadband Forum Merges with IP/MPLS Forum
Two member-based standards organizations – the Broadband Forum and the IP/MPLS Forum – announced they have merged. The united organization will go by the name Broadband Forum. The merged entity intends to focus on convergence, said Robin Mersh, COO of the Broadband Forum. "This union is about convergence over IP backbones," said Mersh. "We’re talking […]
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05/19/2009
Goldman Sachs Issues Online Video Report
Goldman Sachs issued a report last week on online video titled "Broadband 100." The report focused on video viewed on PCs. In a conference call to discuss its report, Mark Wienkes of Goldman Sachs said online video today is about half the traffic on the Internet, but only accounts for about 2 percent of total […]