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03/17/2003
Supersize It: Wi-Fi Waistline Expands
BY ANTHONY CRUPI Wi-Fi has officially arrived, and the proof is in the pudding — or the milk shake. McDonald’s Corp. last week introduced free wireless Internet service to diners in ten of its Manhattan-area restaurants as part of an initiative that will expand to several hundred outlets by year’s end. The launch of McDonald’s […]
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03/10/2003
Showdown in Bristol County
BY MAVIS SCANLON There are only two major north-south roads that run through Bristol County, R.I., a couple of peninsulas that extend into Narragansett Bay between Providence and Newport. Route 114 traverses through Barrington, the county’s most prosperous town; Route 136, which cuts through the old manufacturing and industrial zones, is lined with a hodgepodge […]
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03/03/2003
WHAT DO AD BUYERS REALLY THINK ABOUT CABLE?
BY VERNE GAY They are hardly “hotshots” — that would imply recklessness. Nor, perhaps, “stars” — too flashy. But they are highly competent, creative, savvy, seasoned and knowledgeable. And because they work for major agencies that spend an aggregate of probably around $20 billion, they are also powerful, affecting the fortunes and futures of some […]
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03/03/2003
All TV Networks ARE NOT Created Equal
BY JON LAFAYETTE Erwin Ephron is, as much as there is one, the oracle of media planning. He looks the part with longish, wiry red hair, Coke-bottle glasses, a professorial, though slightly waggish demeanor. His words carry wisdom and knowledge of the advertising agencies of the world, which is remarkable to anyone who knows anything […]
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03/01/2003
Broadband: CNR Versus SNR
A recent discussion on the SCTE-List is the basis for this month’s column. The discussion had to do with the difference between carrier-to-noise ratio (C/N ratio or CNR) and signal-to-noise ratio (S/N ratio or SNR), and whether or not the Data Over Cable Service Interface Specification (DOCSIS) includes an upstream SNR spec in addition to […]
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03/01/2003
ET 03
Broadband’s brain trust met in Miami to debate issues ranging from CE, enterprise opportunities, multimedia over IP and evolving architectures. Budget-bloodsucking technologies that can’t document a solid return on investment up front just aren’t going to happen. And anyone who says that broadband engineers aren’t thinking cashflow and investment optimization couldn’t have been anywhere near […]