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09/22/2003
WHEN IT COMES TO EDUCATING SCHOOL CHILDREN, CABLE HAS A GREAT STORY TO TELL
Back-to-school signs were everywhere a few weeks ago. My friends with school-age children looked a little relieved, and my friends with college freshmen looked a little wistful. For a few weeks, education and school systems were in a bright spotlight as the country switched seasonal gears. How can the cable industry make the most of […]
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07/28/2003
Starz Likes E-mail, Phone Call Campaigns
Jonathan Barbato, senior director of strategic initiatives at Starz Encore, says that if he’s seen one theme running through the CTAM conference, it’s that the traditional marketing tactics of direct mail and cross-channel advertising “don’t work.” What does work, he says, is coupling those traditional methods with e-mail and unusual telephone campaigns, such as a […]
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05/01/2003
How to Plan and Manage a Rollout
As services like HDTV clamor for ever-scarcer bandwidth, much attention is being directed toward switched broadcast services.
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04/01/2003
Planning for the All—Digital Future
As the deadline approaches for broadcasters to transition to digital, cable operators will need to rethink the way they deliver services. All forms of media are moving from analog to digital. While today’s children don’t recognize vinyl records and think cameras have always been digital, broadcast television remains the last bastion of analog. How will […]
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03/01/2003
Gaming by Cable: Is Your system ready to Play?
THERE'S DEFINITELY MONEY TO BE MADE IN INTERACTIVE GAMING VIA CABLE. GETTING TO THAT POINT, HOWEVER, MEANS CLEARING TECHNOLOGICAL HURDLES THAT ARE AS MUCH IN THE SET-TOP AS THEY ARE IN THE NETWORK.
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02/10/2003
Operation OK From Tulsa to Muskogee
BY SHIRLEY BRADY You can’t talk about Cox Communication’s cable operation in Oklahoma City — the 45th-ranked market in the country — without taking into account what’s going on 15 notches lower on Nielsen’s list of top markets. That’s because Cox runs Oklahoma City and No. 60 market Tulsa as one business unit. Cox’s Oklahoma […]