Search results for:
*TV Everywhere
-
09/15/2003
TEAMWORK IN SEVEN EASY STEPS
The launch strategy of this summer’s hottest show.… Hitting stores and doctors’ offices to urge women to put their own needs before others’ (for a change).… Keeping kids safe through fingerprinting and helmet-safety awareness campaigns. These are a few of the winning entries that will be presented at the first Cable Telecommunications Association for Marketing […]
-
07/07/2003
BEFORE CABLE WAS COOL
BY STEPHEN SINGULAR While cable was getting its start in small towns in Arkansas and Oregon, the real foundation of the business was being laid in Pennsylvania. The Keystone State was close to several major TV markets — Philadelphia, Pittsburgh and New York City — and this made it the logical place for the first […]
-
03/01/2003
ET 03
Broadband’s brain trust met in Miami to debate issues ranging from CE, enterprise opportunities, multimedia over IP and evolving architectures. Budget-bloodsucking technologies that can’t document a solid return on investment up front just aren’t going to happen. And anyone who says that broadband engineers aren’t thinking cashflow and investment optimization couldn’t have been anywhere near […]
-
02/24/2003
At Starz, The Letters Line Up to Spell SVOD
BY K. C. NEEL John Sie wants to retire. But he has a few things to do first. The founder and chairman of Starz Encore Group wants to make sure his company’s subscription video-on-demand product is widely deployed. And he wants the world to know that the current high-definition TV standard isn’t the best solution […]