Search results for:
*TV Everywhere
-
08/16/2004
Can Small Operators Afford to Roll Out Local Ad Sales Units?
When Bresnan Communications jumped back into cable 17 months ago, one of the first issues it had to face was local ad sales—as in where to sell. With systems covering about 314,000 customers in Colorado, Montana, Utah and Wyoming, Bresnan decided that handling the sales process everywhere would be too big a job; many of […]
-
07/19/2004
Is It Ever Too Late to Start Marketing HD?
You might think that Adelphia’s delay in launching high-definition services would hurt its HD business, putting it too far behind the rest of the industry. After all, by the time Adelphia began selling HD late last fall, the company’s satellite rivals already had a pretty good head start. As it turns out, Adelphia may have […]
-
07/05/2004
Coming Soon to Programming Guides: Can’t-Miss VOD
As cable operators have realized, the lack of movie studio content deals for on demand is not the only reason the service isn’t the gold mine the industry once envisioned. Turns out, maybe, just maybe, the underwhelming buy rates some operators are seeing may have something to do with the fact that subscribers are having […]
-
06/21/2004
VoIP: Now Now? Waiting Might Be a (Really Big) Missed Opportunity
You’re a small-to-midsize cable operator, and you know voice over IP service represents the biggest potential revenue stream out there. But the cost of launching these telephony services—in which software packets of voice signals whip down to consumers through high-speed lines—still is prohibitively high, even if it has dropped significantly in the past year. For […]
-
06/16/2004
VOD in the Spotlight
In between martinis and hors d’oeuvres at the Comcast Spotlight’s event in NY last week, a demo caught the attention of media buyers seeking the future of TV advertising. SeaChange’s live feed showcased Comcast’s on Demand offering in Boston, including a 2-wk-old addition dubbed "Spotlight." The Spotlight VOD channel featured 3 content categories: PSAs from […]
-
05/26/2004
LOGO's a Go-Go
Rumored to be close to launching for more than 2 years and in at least the discussion stages for about 10, Viacom [VIA] finally took the wrapper off its gay net Tues. LOGO will be a 24/7, advertiser-supported net launched by MTV Networks Feb 17 and overseen by Judy McGrath, with help from former Foodie […]