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*TV Everywhere
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12/20/2004
No Ratings, No Buy?
Selling local advertising on Spanish-language cable channels has never been the first, or easiest, task on cable operators’ agendas. But it should be moved up a few notches, because there’s real money at stake. Although some Time Warner Cable and Cox systems, among others, are making a play for those ad dollars, millions of dollars […]
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12/20/2004
System of the Year: Charter Long Beach–Cable’s All-Digital Offensive Takes a Beachhead
It’s rare for a metropolitan area mayor to gab profusely over the phone with a trade press journalist, given the kinds of headaches city government leaders have to deal with day after day. For Beverly O’Neill, mayor of Long Beach, Calif., gabbing with us is time well spent, considering the subject is a first-of-its-kind cable […]
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12/06/2004
Which Affiliates Do the Most for You?
Our MSO readers rate the network affiliate teams. By John P. Ourand It shouldn’t come as much of a surprise that cable operators say HBO has the best promotions, as they did in our first of soon-to-be-quarterly affiliate marketing surveys. (For this one, we e-mailed surveys to our MSO readers asking them to rate the […]
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10/18/2004
Q&A: Showtime in the Spotlight
Brady: Matt, what have you seen so far of the new series now in development? Matt Blank, chairman, Showtime Networks: I went down and watched them shooting Hate in New York, with Marcia Gay Harden, which looks terrific. We are very excited about Brotherhood and Hate, both of which just wrapped, and The Cell, which […]
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10/04/2004
In Cable, It’s All About Family
Remember Don Fedderson? He was the TV producer who made families the focus of his productions in the 1960s, and hit it big with a pair of them—My Three Sons and Family Affair. With his interest in the family unit, Fedderson would have been well-served to train his lens on the cable industry, which has […]
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10/04/2004
Meet the System–North Atlanta: Comcast Lays a Few Speed Bumps for DBS in Atlanta’s ’Burbs
There are two ways to reach Atlanta from Hartsfield-Jackson International, one of the nation’s biggest and busiest airports. One is renting a car and driving up some interstates. The other is spending $1.75 for passage on a Metro Atlanta Rapid Transit Authority train. The interstates easily outnumber the MARTA subway lines, but given the bumper-to-bumper […]