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07/28/2003
AND YOU THOUGHT YOUR MARKET WAS CROWDED
BY K. C. NEEL There’s no such thing as a monopoly cable system anymore, but few cable properties have as much competition as Comcast Cable’s Detroit operation. Some 40 communities in the area — representing over 40% of the system’s service territory — are now served by four video providers: Comcast, DirecTV, Dish Network and […]
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07/28/2003
The Trouble With Selling VOD
Any doubts that competition for video customers has reached a fever pitch were put to rest last week when SBC and EchoStar Communications agreed to bundle their services on a single bill. In a deal in which EchoStar will receive a $500 million investment from the No. 2 local telephone company, SBC customers can now […]
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07/28/2003
ALPHABET SOUP
BY SHIRLEY BRADY One of the most buzzed about presentations at last week’s CTAM Summit in Seattle was how to promote programming in an on-demand world, a session led by promo guru Lee Hunt. The buzz on Hunt was that he’s been tapped by Cablevision to help visualize its hi-def near-future at Rainbow Networks and […]
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07/28/2003
WHO'S BUYING IT
BY IAN OLGEIRSON, KAGAN The availability of on-demand content has emerged as a cornerstone of the cable industry’s strategy to combat the threat from DBS, but it has yet to prove its value as a significant revenue generator. With first-run movies taking a backseat to the archiving of broadcast and cable network content for time […]
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07/21/2003
How America Online Drove Me Away and Into the Patiently Awaiting Arms of Comcast
I’m not a Net slut. I’ve been true to America Online since early 1994. For years, I rebuffed the brazen advances of Juno, Earthlink and Netscape. They tried to seduce me with wanton offers of free hours. But I knew that time has a price. I was faithful to the little “you’ve got mail” guy, […]
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07/21/2003
Cox Spins a Web of Marketing Success
Last summer, Cox Communications won a gold Mark Award from CTAM for its “Great Deals” Web promotion. The campaign’s objective was to generate a 25% increase in monthly online orders for Cox cable and high-speed data services over a three-month period. The strategy was to drive customers to the Cox.com website, where, they were told, […]