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07/28/2003
The Trouble With Selling VOD
Any doubts that competition for video customers has reached a fever pitch were put to rest last week when SBC and EchoStar Communications agreed to bundle their services on a single bill. In a deal in which EchoStar will receive a $500 million investment from the No. 2 local telephone company, SBC customers can now […]
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07/28/2003
ALPHABET SOUP
BY SHIRLEY BRADY One of the most buzzed about presentations at last week’s CTAM Summit in Seattle was how to promote programming in an on-demand world, a session led by promo guru Lee Hunt. The buzz on Hunt was that he’s been tapped by Cablevision to help visualize its hi-def near-future at Rainbow Networks and […]
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07/28/2003
WHO'S BUYING IT
BY IAN OLGEIRSON, KAGAN The availability of on-demand content has emerged as a cornerstone of the cable industry’s strategy to combat the threat from DBS, but it has yet to prove its value as a significant revenue generator. With first-run movies taking a backseat to the archiving of broadcast and cable network content for time […]
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07/21/2003
How America Online Drove Me Away and Into the Patiently Awaiting Arms of Comcast
I’m not a Net slut. I’ve been true to America Online since early 1994. For years, I rebuffed the brazen advances of Juno, Earthlink and Netscape. They tried to seduce me with wanton offers of free hours. But I knew that time has a price. I was faithful to the little “you’ve got mail” guy, […]
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07/21/2003
Cox Spins a Web of Marketing Success
Last summer, Cox Communications won a gold Mark Award from CTAM for its “Great Deals” Web promotion. The campaign’s objective was to generate a 25% increase in monthly online orders for Cox cable and high-speed data services over a three-month period. The strategy was to drive customers to the Cox.com website, where, they were told, […]
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07/21/2003
DIRECTV SUB GAINS ARE A PAIN
BY MAVIS SCANLON In the second quarter, DirecTV’s subscriber gains were cable’s loss. Forty percent of its gross subscriber additions, or some 253,000 customers, came from digital cable, according to DirecTV president Roxanne Austin. The satellite service netted 181,000 new customers in the quarter, a better than expected number that was in part behind the […]