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10/06/2003
THE MULTICULTURAL BANDWAGON IS LEAVING THE STATION — AND IT WAITS FOR NO ONE
You have to be out of contact with all communications media and, in fact, with the majority of society to be unaware of the marketing revolution that is taking place in the multicultural environment. The growth and development of the African-American, Hispanic and Asian-American markets are headlined in almost every medium, and their importance to […]
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10/06/2003
MUST-CARRY, BROADCAST FLAG TOP POWELL'S BUSY FALL AGENDA
Congress, several courts, media moguls and some members of the Federal Communications Commission may still be wrestling with the controversial media ownership rules that were voted on in June, but FCC Chairman Michael Powell is moving on. No, he’s not leaving — he’s just leaving this issue for now. Last week, Powell unveiled a rather […]
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10/06/2003
SPIKE WRAPS NBA SPOTS, EYES MORE CABLE PROJECTS
Hot off directing the biggest NBA marketing campaign in Turner Broadcasting history — leading to the new season’s tip-off on TNT Oct. 28 — Spike Lee says he’s pleased with his latest alliance with cable TV. “TNT has approved them and we’re very happy with them,” Lee says of the completed NBA spots. “My creative […]
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10/06/2003
TERAYON SPICES UP DOCSIS 2.0 CMTS
Here’s a statement you will never hear anyone make, not ever, no matter how long on this Earth you shall live: “I am having too much sex.” Likewise, and on an admittedly far less compelling level, you will also never hear a cable operator utter the words, “We have too much bandwidth.” No, sir. That’s […]
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10/06/2003
ALPHABET SOUP
BY SHIRLEY BRADY Cablevision officially launches VOOM, the new HDTV-focused DBS service from Rainbow Media, on Oct. 15; a beta test and consumer website [www.voom.com] launched Oct. 1. Mickey Alpert leads VOOM as its senior EVP and COO, while Bill Casamo serves as EVP marketing and sales and Jay Aldrich as EVP finance. Up to […]
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