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09/01/2003
Ad Technology Gathers Steam
An Atlas V rocket that lifted off from Cape Canaveral this summer put Cablevision that much closer to becoming a provider of direct broadcast satellite (DBS) service.
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09/01/2003
Voice Recognition Gets a Hearing
Efficiency has hit cable’s customer service representatives (CSRs) with a vengeance.
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09/01/2003
Set-Top Transitions
The digital set-top is in transition. Motorola’s DCT 2000 is headed for retirement, and the portfolios of Motorola and Scientific-Atlanta now feature multiple families of products, from the 1700 or 1800 class budget boxes to the high-end media centers or gateways.
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09/01/2003
Small Ops Get Creative
In this age of MSO consolidation, it is easy to overlook America’s small cable system operators. But they’re still out there, aggressively pursuing creative solutions for providing video, data and even telephony.
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08/25/2003
CABLE AD SALES AND PUBLIC AFFAIRS INITIATIVES: A PERFECT FIT
BY STEVE RADDOCK If you’re still convinced that cable advertising sales and public affairs don’t mix — like oil and water, Eminem and Liza Minnelli or caviar and Pop-Tarts — it’s time to face reality. Sales and community service have, in fact, become as natural a pairing as Ben & Jerry. Granted, the primary objective […]
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08/25/2003
CABLE HAS NEVER BEEN CLOSELY TIED TO RETAIL. OF COURSE, HDTV IS CHANGING THAT
In many cable circles, the argument du jour is how we are going to kick-start HDTV into a real business — the kind with margins that will make Wall Street analysts purr. And retail is where the action is. It seems that the biggest obstacle to overcome is that we can’t sell a customer an […]