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10/15/2012
CTAM Notebook
Social TV, or engaging with television content on social platforms, starts with the community, according to Cox exec dir, mktg-social media Adam Naide at a panel at the CTAM Summit . But it's crucial to
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10/15/2012
CTAM Summit: TVE Marketing Hinges on Education, Education, Education
Panelists at CTAM Summit Sun seemed to agree on one thing: the #1 priority in TV Everywhere marketing remains consumer education. And they said raising consumer awareness is key. It's all about
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10/15/2012
Testing the Limits…
By Mark Dzuban Imaginative. Captivating. Visionary. I'm talking about Orlando at the moment, but I could just as well be talking about the cable industry. Just like Orlando, we're testing the limits of
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10/14/2012
Programming
OWN will air “Oprah's Favorite Things” Nov 18 from 8-10pm, the 1st time it has been on TV since '10. Oprah will