YouTube

YouTube announced changes to its TV app this week that allow viewers to explore YouTube content on the big screen through clicking tabs on a new carousel feature. “YouTube in the Living Room” has topics like comedy, news and family–for a total of 14 tabs–all designed as part of a “lean back” experience.

The upgrades come as YouTube acknowledges a growing interest from viewers in watching its content in the living room. The time spent watching YouTube in the living room more than doubled in 2015, the company said. And in the US, more than have of 18-49 year-old YouTube users say they have watched YouTube videos on their TVs. The most popular categories are TV shows, Late Night shows, comedy and animation, movies and gaming. Moreover, the content categories of fitness, travel, cartoons and kids, comics, anime and manga, and sports are watched more frequently in the living room than on other platforms.

The upgrades have been made to the YouTube app for smart TVs, game consoles and streaming boxes in the US, but more countries will get roll outs in the future. YouTube says it’s broadly available on almost every new connected or smart TV and game console sold in the US and internationally today, excluding Apple TV. The company is also investing in improving its recommendations feature on the carousel.

The Daily

Subscribe

5 Questions: Frndly TV CEO Wants to Get to 20 Channels

Virtual MVPDs haven’t taken off as much as some expected—partly because the cost of such services often mirrors that of traditional pay TV offerings. Enter Frndly TV.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.