Our Take:

Some big announcements this week in the streaming world, including a new mobile service from Verizon Communications and Hearst targeting millennials. According to the New York Times, the service will launch this spring with two channels: RatedRed.com is targeted at millennials from the heartland of the U.S. and will include programming themed around music, food, outdoors, politics, military and faith. And Seriously.TV will take a comic spin on current events. It’s a mobile service and will be available through Verizon’s ad-supported service go90.

The OTT landscape is–and has been for some time–fairly cluttered. And it’s likely to continue along that path. Also this week, AT&T announced plans to launch three DirecTV streaming services: one with most of what’s on DirecTV today, one with some of its programming, and one that’s mobile-first. Flexibility is what they’re going for. Still, it remains to be seen which players out of all the services will become viable businesses in the end. [Ed Note: Learn much more about the OTT landscape at Cablefax’s Multiscreen Summit March 8.]

Seeking to entertain the elusive millennial, Verizon Communications and Hearst announced on Wednesday the formation of a joint venture to develop programming for young adults to watch on their phones.

Read More at The New York Times

The Daily


HBO Leaves Amazon

With HBO dropping off Amazon Video Channels this week, WarnerMedia is hoping to incentivize Amazon customers to move to its HBO Max DTC option. It launched a

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