Our Take:

Some big announcements this week in the streaming world, including a new mobile service from Verizon Communications and Hearst targeting millennials. According to the New York Times, the service will launch this spring with two channels: RatedRed.com is targeted at millennials from the heartland of the U.S. and will include programming themed around music, food, outdoors, politics, military and faith. And Seriously.TV will take a comic spin on current events. It’s a mobile service and will be available through Verizon’s ad-supported service go90.

The OTT landscape is–and has been for some time–fairly cluttered. And it’s likely to continue along that path. Also this week, AT&T announced plans to launch three DirecTV streaming services: one with most of what’s on DirecTV today, one with some of its programming, and one that’s mobile-first. Flexibility is what they’re going for. Still, it remains to be seen which players out of all the services will become viable businesses in the end. [Ed Note: Learn much more about the OTT landscape at Cablefax’s Multiscreen Summit March 8.]

Seeking to entertain the elusive millennial, Verizon Communications and Hearst announced on Wednesday the formation of a joint venture to develop programming for young adults to watch on their phones.

Read More at The New York Times

The Daily

Subscribe
Friday–April 9

Is There a Need for Speed for Remote Learning?

As the FCC rushes to establish the Emergency Connectivity Fund to reimburse schools and libraries for internet , what sort of broadband speed is needed?

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.