Our Take:

The revenues from global OTT video services will increase from $9 billion in 2014 to $19 billion in 2019, according to research from Parks Associates. And 57% of U.S. households subscribe to an OTT service now. 7% of households, or 8.4 million, subscribe to both broadband and OTT but are without pay TV. As the release below notes, TV Everywhere has been slow to take off in the industry, but OTT services have swiftly become a priority both operators and programmers alike. Expect to see more companies looking to capitalize on this group of Americans who’ve cut the cord or never even plugged in.

DALLAS, TX–(Marketwired – Jun 11, 2015) – New industry research from Parks Associates finds global OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019. Currently, 57% of U.S. broadband households subscribe to an OTT video service. Among European broadband households,…

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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