ESPN Upfront

Our Take:

NBA has become the next sports property to cut a deal with Verizon and offer content on its mobile Go90 streaming platform, reports the NY Times. Daily highlights, new original series and access to some live games will be on the platform. Also part of the deal is Verizon becoming the official wireless provider of the league, the title partner of the NBA All-Star Slam Dunk contest and a partner of the NBA Draft. NBA can strike more deals with other content providers, the article says. Importantly, go90 means to set itself apart from other streaming content services, like Comcast’s Watchable, Netflix and Hulu, by having live sports.

Verizon Communications has signed an exclusive content and marketing partnership with the National Basketball Association that will bring daily league highlights, new original series and access to some live games to its new mobile video streaming service Go90. The deal, to be announced Wednesday morning, also establishes Verizon as the official wireless provider of the N.B.A.

Read More at The New York Times

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