Our Take:

Live video streaming app Meerkat–all the rage since its launch just before SXSW earlier this year–has just introduced a feature called Cameo that lets viewers take over live video streams for a time. How it works: Whoever is doing the broadcast invites a specific viewer to take over the stream by tapping on their profile, VideoInk reports. Why is this interesting? Letting a viewer take over a brand’s live stream is certainly risky, but we think it opens up many possibilities for brands to get creative with their streams–perhaps with talent jumping in for a live video, or it could even be a way to reward super fans and brand ambassadors for their loyalty. Stay tuned to see how this plays out across platforms.

The live-streaming video app Meerkat has released what it’s calling its “biggest addition since launching.” Dubbed Cameo, the app’s new feature lets viewers take over a broadcaster’s live-stream. But viewers can’t just take over any live-stream of their choosing- the broadcaster has to invite them by tapping on their profiles as they watch.

Read More at www.thevideoink.com

The Daily



AMC Studios entered into exclusive, multi-year overall deals with Peter Ocko (“Lodge 49”) and J David Shanks (“61st Street”) to develop and produce new

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up