Our Take:

Live events, such as sports tournaments and music festivals, continue to be important for the pay TV ecosystem, as they provide appointment viewing in an increasingly multiplatform world. Such is the case with this announcement, reported by Deadline, that after two years on NBC the iHeartRadio Music Awards are headed to Turner. They will be simulcast across TBS, TNT and truTV as well as their digital platforms.

After a modest two-year run on NBC, the iHeartRadio Music Awards are headed to cable with a multi-year deal at Turner Broadcasting System. Continuing the simulcast trend among sibling cable networks, Turner’s TBS, TNT and truTV will carry a live simulcast of the awards show, which also will b…

Read More at Deadline

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