Our Take:

At least one web publisher says it’s benefiting from using viewable ads as the currency for digital advertising–and that’s Hulu. This is somewhat surprising, given that many web publishers are saying that advertisers’ insistence on buying only viewable ads has hurt their business. According to this article in The Wall Street Journal, Hulu is is well positioned to guarantee viewable ads because there is minimal scrolling (an action which leads to ads being characterized as not viewable) and there are no hidden banners. Perhaps Hulu’s success illustrates a way around the viewability issue–preparing, through design, for viewable ads ahead of time.

The Wall Street Journal The transition to viewable ads as the online ad currency of choice doesn’t have to hurt. Just ask Hulu. While many Web publishers are reporting that advertisers’ growing insistence on buying only viewable ads has hurt their bottom line, Hulu says that adapting to viewability has led to more business.

Read More at The Wall Street Journal

The Daily


Sinclair Snags NHL Deal

With Sinclair on a mission to shore up a DTC streaming service, the company said it has reached a multi-year renewal with the NHL that includes the right for Bally Sports RSNs to stream live games on an

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.