Our Take:

In what seems like an effort to compete with Snapchat’s “Our Story” feature, in which users contribute personal snaps to a live event going on in his or her area, Facebook launched an app called Riff on Wednesday. It allows users to make videos collaboratively by choosing a topic and inviting friends to add their own videos. This could be a great tool for brands on Facebook as well. Imagine user generated content from fans relating to particular series, characters or events. Read more below.

[ptraw]We’re introducing Riff, a creative tool to make videos with friends.[/ptraw]

By Josh Miller, Product Manager Having fun with friends is at the heart of the Facebook experience. Recently, a few Facebook employees stayed after-hours to work on a side project. Our hunch was that if you could make videos collaboratively, the creative process would be more fun and the final product would be cooler.

Read More at Fb

The Daily

Subscribe
Wednesday–July 2

Ratings

In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements. Sunday’s Twins vs Tigers

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.