Our Take:

Facebook is launching a new data product for marketers that shows what users are saying about brands, products, events and more. Dubbed “Topic Data,” the product could enhance marketing campaigns, says this Wall Street Journal article, but it also could provide data and research that might inform TV ads or bring in entirely new audiences.

The social network said Wednesday it’s launching a new data product called “Topic Data,” which will show marketers what users on Facebook are saying about brands, products, events, activities and other specific subjects.The idea is to let companies tap into Facebook’s vast trove of user data on an anonymous basis to learn more about what consumers like, think, and do, albeit on an anonymous basis.

Read More at The Wall Street Journal

The Daily

Subscribe
Thursday–June 4

Nexstar, Scripps, Sinclair on Merger Madness

Nexstar President/COO Michael Biard phoned into Gabelli’s annual sports and media symposium in NYC on Thursday to give a status update on where things stand in the courts with its Tegna merger.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops Awards Top Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.