Facebook is partnering with seven companies, including Vice, Disney and CollegeHumor, to create video as branded content, this Variety article reports. The company has made video a priority this past year, and continues to do so. Facebook is calling it “Anthology Network,” and the idea is to match marketers’ needs with the right content creators and demos. In the presentation to agency execs, Facebook said video ads averaged 4 billion daily video views in the Q1. Next week the NewFronts kick off in NYC, so expect more pitches like this one from digital networks soon.
Facebook teamed with seven media partners – including Vice Media, Disney’s Oh My Disney digital division and Electus Digital – to pitch marketers on developing sponsored video content for the world’s No. 1 social service. The social giant and the partners presented the initiative, dubbed Anthology, to ad-agency execs at a private presentation Wednesday in New York.