facebook google

Our Take:

This week Facebook launched a new product for news publishers called “Instant Articles,” which is designed to keep readers of news in Facebook’s ecosystem but includes several interactive features, like zooming in on photos by tilting your phone, audio captions, and auto-play of videos while scrolling. Monetization of the tool would come through selling ads or use of Facebook’s Audience Network, which targets specific sets of users on apps. In one sense this could detract from traffic to news publishers’ websites, but on the other hand, if it provides a better experience and can be sufficiently monetized, it could be beneficial for brands. Partners on board at launch include The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. Read more from Facebook below.

Today we’re excited to introduce Instant Articles, a new product for publishers to create fast, interactive articles on Facebook. As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles on Facebook, particularly on our mobile app.

Read More at media.fb.com

The Daily


Name Calling

Circumstances have conspired to require me to do the food shopping for our household these days, something I had always avoided. I have an almost preternatural aversion to the unending aisles of major food

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.