We asked folks across the industry how long they thought the Emergency Broadband Benefit program’s funding will last. Here’s what they had to say.

John Heitmann
Partner
Kelley Drye & Warren

“Based on conversations with EBB providers, I think this is a fairly short duration program of about six months. That said, there are a lot of variables, including the FCC’s implementation of the device subsidy which has caused an already small pool of participating providers to raise red flags. More importantly, the prospect of a second round of funding could extend the EBB program well into 2022.“

Ross Lieberman
SVP, Government Affairs
ACA Connects

“About 6-7 months. Roughly 9 million households participate in Lifeline. If a similar number participate in this program, and each receive a $50 subsidy, that’s $450 million per month. The more generous subsidy could attract more participants, but not all households will enroll immediately or select offerings
that provide full $50 subsidies. The ‘X-Factor’ is the $100 connected device subsidy; if it’s popular, that could shave off about a month.“

Craig Moffett
Founding Partner
MoffettNathanson

“Judging by the challenges operators have seen driving penetration of Essentials plans, it may take some time to ramp up a program like this. But, truth be told, I’d be surprised if it doesn’t become a permanent entitlement program, even if at meaningfully lower level of annual spending. The best analogy is the Lifeline program for wireless, which was started as a temporary program… during the Reagan Administration.“

The Daily

Subscribe

ESPN’s WrestleMania Plan Marks a Linear TV First

WrestleMania 42 isn’t just the first to be exclusive to ESPN platforms but also the first time part of the main card has aired live on linear television.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.