World Domination—DNI Outlines Growth Strategy as Global Cable Programmer

Before Discovery presented its upfront to advertisers Thurs eve, top brass from the company’s intl division made it clear they have world domination of cable programming in their sights. The company “will be the largest cable programmer— outside the US—in the world,” Discovery Comm pres/CEO David Zaslav told a room full of reporters in NYC Thurs morning, given the company’s investment in Eurosport, the acquisition of Switchover in Italy and the soon-toclose purchase of SBS Nordic. Read on to find out what Zaslav characterized as “the emerging market” and details on DNI pres/CEO Mark Hollinger’s free-to-air strategy abroad.

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