Adding Nielsen’s currency to an initiative by TiVo Research and Analytics (TRA) to match set-top-box data with consumer purchasing data could make data more actionable, said industry execs gathered at a TRA breakfast in NYC Tues morning. They were reacting to TiVo’s decision to license Nielsen data as a resource for mutual customers of TRA and Nielsen. Execs from Starcom, CBS Corp and Fox Cable Nets discuss the new initiative as well as threats to their business, such as fragmentation and Aereo.
 
More top stories in today’s CableFAX Daily:

Members of the Senate Communications subcmte centered their questions at Tues’ inaugural hearing on the use of govt subsidies like USF and its impact on rural providers.

 
Cablevision has expanded Kristin Dolan’s role, naming her pres, Optimum Services. Here’s what the realignment of senior leadership means.
 
Cable continues to tell the Dept of Energy that it doesn’t need DOE standards to reduced energy consumption. Read on for NCTA’s comments.

The Daily

Subscribe

Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.