Adding Nielsen’s currency to an initiative by TiVo Research and Analytics (TRA) to match set-top-box data with consumer purchasing data could make data more actionable, said industry execs gathered at a TRA breakfast in NYC Tues morning. They were reacting to TiVo’s decision to license Nielsen data as a resource for mutual customers of TRA and Nielsen. Execs from Starcom, CBS Corp and Fox Cable Nets discuss the new initiative as well as threats to their business, such as fragmentation and Aereo.
More top stories in today’s CableFAX Daily:

Members of the Senate Communications subcmte centered their questions at Tues’ inaugural hearing on the use of govt subsidies like USF and its impact on rural providers.

Cablevision has expanded Kristin Dolan’s role, naming her pres, Optimum Services. Here’s what the realignment of senior leadership means.
Cable continues to tell the Dept of Energy that it doesn’t need DOE standards to reduced energy consumption. Read on for NCTA’s comments.

The Daily


Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

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