Adding Nielsen’s currency to an initiative by TiVo Research and Analytics (TRA) to match set-top-box data with consumer purchasing data could make data more actionable, said industry execs gathered at a TRA breakfast in NYC Tues morning. They were reacting to TiVo’s decision to license Nielsen data as a resource for mutual customers of TRA and Nielsen. Execs from Starcom, CBS Corp and Fox Cable Nets discuss the new initiative as well as threats to their business, such as fragmentation and Aereo.
More top stories in today’s CableFAX Daily:

Members of the Senate Communications subcmte centered their questions at Tues’ inaugural hearing on the use of govt subsidies like USF and its impact on rural providers.

Cablevision has expanded Kristin Dolan’s role, naming her pres, Optimum Services. Here’s what the realignment of senior leadership means.
Cable continues to tell the Dept of Energy that it doesn’t need DOE standards to reduced energy consumption. Read on for NCTA’s comments.

The Daily


It’s Complicated: Warner Bros Discovery is Coming But Questions Remain

AT&T pinpointed a more exact closing date for the WarnerMedia-Discovery transaction, saying it looks likely to close in 2Q22.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022 Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.