Work of Friction—TiVo Looks to Maximize Ratings Data
By
| April 10, 2013
Adding Nielsen’s currency to an initiative by TiVo Research and Analytics (TRA) to match set-top-box data with consumer purchasing data could make data more actionable, said industry execs gathered at a TRA breakfast in NYC Tues morning. They were reacting to TiVo’s decision to license Nielsen data as a resource for mutual customers of TRA and Nielsen. Execs from Starcom, CBS Corp and Fox Cable Nets discuss the new initiative as well as threats to their business, such as fragmentation and Aereo.
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