What are execs most excited about for the future? Answers ranged at a WICT panel with tech leaders, but most agreed it was the cloud and the ability to glean information about consumers from all the data out there. Most important, said Scripps Networks Interactive ’s digital evp Tamara Franklin, is to use the data judiciously and act on it. Meanwhile, Time Warner Cable Media evp, COO Joan Gillman said she’s not worried about ad blocking. “The conflict isn’t necessarily about ads or no ads but the right kind of ads and not jarring the consumer,” she said. Terry Cordova, svp/CTO, engineering at Suddenlink, talked about the importance of IP and improving the back office. As technology changes, technicians must be better trained and certified, he said. – Meredith Berlin

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