Viewers for AMC’s “The Walking Dead” are multiplying about as fast as the number of zombies in the series, with Sun’s Season 4 premiere ranking as the highest-rated episode in series history. The show delivered 16.1mln viewers and 10.4mln adults 18-49. That makes it the #1 show in all of TV for 18-49s this season, outperforming everything for the 2013/14 season-to-date. Even NFL football. Oh, but it’s bigger than that. Read on for more.

More top stories in today’s CableFAX Daily:

 
Netflix shares closed up nearly 8% on reports that the online video service is in talks with MVPDs, including Comcast, to make its content available via set-top boxes.
 
Cablevision attacked broadcasters’ legal arguments in their Supreme Court challenge of online streaming service Aereo. Here’s the MSO’s argument.
 

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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