Have tissues ready before clicking play on UP TV’s “The Other Christmas Gift” video, which is nearing 3 million views less than a week after it was posted on YouTube. It’s a beautiful reminder of what the season really is about.

The network partnered with the national Boys & Girls Club for the video, which was filmed at a metro Atlanta Boys & Girls Club. The emotional piece has children deciding whether to take home the present they most want for themselves or a gift for loved ones.

This is the second consecutive Christmas YouTube hit for UP. Last year, it teamed with the City of Lowell, Michigan, to surprise motorists who were pulled over for minor infractions with gifts. Both video fall under UP’s ongoing “UPlift Someone” initiative, aimed at making the world a better place through acts of kindness. 

The Daily

Subscribe
Thursday–April 2

‘The Audacity’ Dives into Dystopia

AMC’s “The Audacity” gets up close and personal with a group of megalomaniacs and Silicon Valley sickos.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.