Have tissues ready before clicking play on UP TV’s “The Other Christmas Gift” video, which is nearing 3 million views less than a week after it was posted on YouTube. It’s a beautiful reminder of what the season really is about.
The network partnered with the national Boys & Girls Club for the video, which was filmed at a metro Atlanta Boys & Girls Club. The emotional piece has children deciding whether to take home the present they most want for themselves or a gift for loved ones.
This is the second consecutive Christmas YouTube hit for UP. Last year, it teamed with the City of Lowell, Michigan, to surprise motorists who were pulled over for minor infractions with gifts. Both video fall under UP’s ongoing “UPlift Someone” initiative, aimed at making the world a better place through acts of kindness.