Have tissues ready before clicking play on UP TV’s “The Other Christmas Gift” video, which is nearing 3 million views less than a week after it was posted on YouTube. It’s a beautiful reminder of what the season really is about.

The network partnered with the national Boys & Girls Club for the video, which was filmed at a metro Atlanta Boys & Girls Club. The emotional piece has children deciding whether to take home the present they most want for themselves or a gift for loved ones.

This is the second consecutive Christmas YouTube hit for UP. Last year, it teamed with the City of Lowell, Michigan, to surprise motorists who were pulled over for minor infractions with gifts. Both video fall under UP’s ongoing “UPlift Someone” initiative, aimed at making the world a better place through acts of kindness. 

The Daily

Subscribe
Thursday–April 25

TelevisaUnivision Confident in DTC Profitability

TelevisaUnivision continued to invest more into its ViX streaming product during 1Q24, but that commitment comes at a cost. The company saw operating expenses grow 16% YOY to $821 million driven by those

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.