YouTube chief business officer Robert Kyncl told a packed CES auditorium digital video will “win the decade."

Our Take:

As TV networks seek to engage younger audiences and win back some of those cord cutters, less traditional conferences are becoming more appealing for fielding digital viewers. There’s Comic Con and SXSW. And this past weekend, networks like Nickelodeon and CBS had a presence at VidCon, a convention that attracts YouTubers and social media stars. As this Reuters article points out, execs say it’s important to connect with younger audiences and court online video creators–and, more and more, there is crossover from traditional, linear distribution channels and digital outlets.

The Viacom-owned channel’s talent search is one way traditional TV networks are recruiting Internet personalities to build audiences. YouTube stars include comedians, beauty gurus, product reviewers, gamers, musicians and fitness buffs who post videos of themselves, often looking directly into the camera.

Read More at Reuters

The Daily

Subscribe

People

Jennifer Biry was named CFO of WarnerMedia . She replaces Pascal Desroches , who is becoming AT&T CFO. Biry will report to WarnerMedia CEO Jason Kilar , and most recently served as CFO of AT&T

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up