Fox Soccer made the switch to FXX on Mon, with the entertainment channel launching in 72mln HHs through deals with all the major distributors. Aimed at a younger crowd than flagship FX (18-34s), FXX’s foundation is comedies, movies and acquired series, though there are plans to expand to dramas. Ahead of opening day, we grabbed Eric Schrier, who along with Nick Grad serves as FX Nets pres of original programming, for a quick chat.

More top stories in today’s CableFAX Daily:
 
All’s quiet in Sioux City, with Cable One and Quincy Newspapers reaching a new retransmission agreement Fri that keeps KTIV’s NBC and CW stations on the cable system.
 
ESPN, Twitter and Verizon Wireless teamed up for college football season and Time Warner Cable hosts a “Boardwalk Empire” giveaway.
 
Showtime, A&E and The Hub share programming announcements.
 
 

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Comcast Spectacor named Russell Arons president of G4 ahead of the network’s return to linear, OTT and streaming channels later this year. She last served as gm of Machinima , a division of Warner Bros

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