Tom Rutledge—No Rebranding For Now
By | February 25, 2013
As Charter works to migrate its legacy systems to an all-digital platform, CEO Tom Rutledge indicated during the company’s 4Q earnings conference call Fri that no major rebranding is in the works. But in terms of new marketing strategies, “the biggest opportunity is to continue to develop our Internet portal, sales portal and to take advantage of Internet marketing in ways that we haven’t historically as a cable company,” he said. Rutledge talks about the recent purchase of Cablevision’s Optimum West, residential subs and revenue, and video.
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