As Charter works to migrate its legacy systems to an all-digital platform, CEO Tom Rutledge indicated during the company’s 4Q earnings conference call Fri that no major rebranding is in the works. But in terms of new marketing strategies, “the biggest opportunity is to continue to develop our Internet portal, sales portal and to take advantage of Internet marketing in ways that we haven’t historically as a cable company,” he said. Rutledge talks about the recent purchase of Cablevision’s Optimum West, residential subs and revenue, and video.

More top stories in today’s CableFAX Daily:

Nielsen announced that it will expand its definition of a TV HH for ratings purposes to include homes with connected-TVs. Here’s what the new definition means.
Fox requested an injunction against the ad skipping Hopper’s new “on the go” feature, which allows users to watch live and recorded content on mobile devices.
Crown Media, which owns the Hallmark nets, saw its 4Q net income more than double to $70.1mln. More on its financials here.

The Daily


HBO Max Offers Free Episodes In-App

HBO Max is providing potential new subscribers in the U.S. with the opportunity to watch select episodes of some of its most popular programming in-app before purchasing a subscription. The free lineup

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