With Fri the sunset for the FCC’s exclusivity ban, the heat’s getting turned up for action or inaction, depending on where you fall on the issue. Congress has been largely silent, but Rep Ed Markey (D-MA) jumped into the fray this week to urge the extension of the rules. Read on for his thoughts about the ’92 Cable Act which were expressed in a letter to the FCC, what major industry players are saying and the consequences of the pending expiration.

More top stories in today’s CableFAX Daily:

DISH subs may have lost AMC over the summer, but the net didn’t take a big topple in ratings. AMC’s 3Q HH prime rating average of 0.88 is even up a smidge (6%) over 3Q11, while total viewers in prime dropped 3% to 1.01mln, according to an ABC/Disney analysis of Nielsen data.
 
At a Wed Ad Week panel in New York Time Warner Cable Media pres Joan Gillman talks ROI of her pet turtle—and also how old ROI models need to be recalculated to incorporate goals beyond the monetary.
 
The FCC reminded everyone that closed captioning rules went into effect Sept 30 for distributors of certain Internet video programming.

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News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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